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How to write a business proposal in 2023

To write a business proposal here.

you should follow these steps of business proposal :

  1. Introduction

The introduction should be brief and to the point, and it should clearly state the purpose of your business proposal. You should also introduce yourself and your company, and explain why you are qualified to provide the services or products that you are proposing.

  1. Problem statement

In the problem statement section, you should identify the problem that your potential client is facing. Be as specific as possible, and provide evidence to support your claims. You can use data, statistics, or case studies to illustrate the problem.

  1. Proposed solution

In the proposed solution section, you should explain how your product or service will solve the problem that you have identified. Be as specific as possible, and provide evidence to support your claims. You can use case studies, testimonials, or data to illustrate the effectiveness of your solution.

  1. Qualifications

In the qualifications section, you should explain why you and your company are the best choice to provide the proposed solution. Highlight your experience, expertise, and resources. You can also include testimonials from past clients.

  1. Pricing

In the pricing section, you should provide a clear and concise breakdown of your costs. If possible, offer different pricing options to meet the needs of different budgets.

  1. Call to action

In the call to action section, you should clearly state what you want the potential client to do next. This may be to contact you to schedule a meeting, to sign a contract, or to make a purchase an business proposal.

Word count

Business proposal should be long enough to cover all of the necessary information, but it should also be concise and to the point. Avoid using unnecessary jargon or filler words.


Here is an example of a business proposal :



I am writing to propose a new marketing campaign for your company, [Company Name]. I have been following your company for some time now, and I am impressed with the success that you have achieved. However, I believe that there is still room for improvement in your marketing efforts.

I have developed a comprehensive marketing campaign that is specifically tailored to your company’s needs. This campaign will help you to reach your target audience, generate leads, and increase sales.

Problem statement

Your company’s current marketing campaign is not as effective as it could be. You are not reaching your target audience, and you are not generating enough leads. This is resulting in lost sales.

Proposed solution

My proposed marketing campaign will address all of the problems with your current campaign. I will develop a targeted marketing strategy that will reach your ideal customers. I will also create engaging content that will generate leads and convert them into customers.

My campaign will include the following elements:

  • Search engine optimization (SEO): I will optimize your website for relevant keywords so that it ranks higher in search engine results pages (SERPs). This will help you to reach more potential customers.
  • Pay-per-click (PPC) advertising: I will create and manage PPC advertising campaigns on Google and other search engines. This is a great way to reach people who are already searching for the products or services that you offer.
  • Content marketing: I will create and publish high-quality content that is relevant to your target audience. This content will be published on your website and social media channels.
  • Social media marketing: I will manage your social media accounts and create engaging content that will promote your brand and generate leads.


I have over five years of experience in marketing and advertising. I have worked with a variety of companies, from small businesses to Fortune 500 companies. I have a proven track record of success in developing and executing successful marketing campaigns.

I am also a certified Google Ads specialist and a certified HubSpot marketing professional.


My business proposal marketing campaign will cost $5,000 per month. This includes all of the services that I have outlined above.

Call to action

I would be happy to schedule a meeting to discuss my proposed marketing campaign in more detail. Please contact me at [your email address] or [your phone number] to schedule a time to talk.


I believe that my business proposal marketing campaign is the best way for your company to reach your target audience, generate leads, and increase sales. I am confident that I have the experience, expertise, and resources to help you achieve your marketing goals.

Thank you for your time and consideration.


This is just an example, of course. You will need to tailor your proposal to the specific needs of your client.

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