Importance of Website for business
It occurred to me this week that many business are missing out on the benefits of a website because they don’t have one. According to a variety of reports, between 44% and 51% of small firms do not have an online presence. The first time I saw this data, I couldn’t believe my eyes. The majority of the dentist practises in my area don’t have a website, so I contacted around to see if they had one.
As it turns out, these data may be accurate after all. I was taken aback. There is a reason why having a website is so vital for any business that wants to attract new clients or retain current ones. All the reasons that came to mind as I wrote this piece are enumerated here. Though I’m sure there are several other benefits to having a website, these stand out as the most important in our opinion. Our podcast, “What Is the Importance of a Website?” is also a good source of information.
Having a website is a no-brainer in my book, mostly due to the low cost and high use. Your firm will benefit much from having a website, and I hope this essay has made that point clear. SEO and website conversion optimization services are offered by Profitworks, a marketing agency.
Regardless of industry, a company’s internet presence can have a significant impact on its performance. Nowadays, many businesses don’t recognise that their website is a primary source of information for most potential clients.
The ability to generate more revenue can come down to whether or not you have a good online presence, particularly a website. I realise that the quality of a website is important, but this article’s goal is to emphasise the necessity of having a website.
I’ve worked with a wide range of businesses, from start-ups to Fortune 500s, to build their online presence. In some circumstances, corporations are reluctant to get online because they believe they lack the technical know-how and expertise to maintain a website effectively. In other cases, the cost is a major consideration for businesses.
The good news is that you don’t have to suffer in silence any longer. The following is a list of the top reasons why your business needs a website:
One of the primary benefits of having a website for your business is that it will help you build trust with your customers. There is a good chance that a similar service to yours is offered by several different companies. One method to stand out is to have a website that looks attractive and effectively provides high-quality content to your consumers.
With no website, customers may doubt your business’s validity. Make a terrific first impression and show that you’re serious about your business by having an online presence.
One of the most crucial things you can do is to show your brand to your potential clients. Increase the likelihood of customer purchases by having a distinct identity and mission statement for yourself and your company.
This might also help you stand out from the crowd. Without a website, it’s nearly impossible for customers to learn about your company in a way that’s both useful and trustworthy.
Perhaps the most compelling argument for having a website for your business is that it increases your chances of acquiring new customers.
People who are interested in your product or service and want to learn more about it will be able to get in touch with you owing to the information you provide on your website. Websites may have a price tag, but when used properly, the return on investment is favourable.
- Organic Traffic
To show up in Google search results, you must be online and have an SEO-optimized website. As a result, your website may appear in search engine results when potential customers are looking for a specific product or service. This gives you the chance to significantly expand your customer base.
- Saving You Time + Customer Service
Calls from potential and current customers inquiring about a business’s address and hours of operation are not uncommon. The customer is upset if you don’t return their call. It is also possible that phone calls will keep your employees from concentrating on the most critical aspects of their jobs. It is possible to cut down on these calls and boost productivity by implementing a website. Customers appreciate not having to contact to get information, and as a result, their overall experience is enhanced.
- Updates And Announcements
It’s easy to post updates and announcements to your customers because your website is always online. It’s a technique to keep them abreast of your activities. The more relevant something is to them, the more likely they are to buy from you.
- Digital Marketing
A website or landing page is a good place to start when using digital marketing to generate leads and build your business. It’s important to take advantage of the traffic that has already visited your site for you to receive the most possible return on your ad investment. You should get your website up and operating as soon as possible, even if you don’t intend to use it for advertising at this time.
Today’s businesses cannot function without their websites. If you don’t already have one, I highly recommend it. The most important thing is to get started.
Ten Things Your Website Can Do (for Starters)
Here are ten excellent places to start with your website’s functionality:
- Create a presence: Who is aware of your company’s existence? Do you know where customers and prospects may find out more? Having a website can assist establish your organisation as a going concern, explaining your brand value proposition, and portraying professionalism. It also enables you to communicate with anyone on the planet.
- Help build trust: Prospective customers and clients may be curious about your company’s history, competence, and areas of expertise. For those who want to expand their horizons, this is a wonderful vehicle.
- Get listed on search engines: Create a website that is optimised for search engines (SEO) so that people who are looking for your products or services may easily find you. This can open the door to further growth for your company.
- Point of contact: Customers can get in touch with you and learn more about your products and services through your website.
- Leverage social networks: A social media plan can help you reach a broader audience and generate more talk about your business. Join Facebook, Google+, LinkedIn, and Twitter to increase your visibility. Visits to your website can be influenced by the number of Facebook likes and shares you receive. Your website’s relevancy will be enhanced if you include links to well-known or current topics on it or it.
- Sell products: To supplement or replace a physical storefront or office location, consider opening an online store to sell your products and services.
- Share the latest news: Keep your website up to date with any changes to your company. Users are more likely to return to a website if the information on the site is current, relevant, and timely.
- Blog: Regular blog postings will keep visitors coming back to your website. Be an expert in a subject area relevant to your business or your clients by sharing your knowledge, insights, and helpful advice.
- Learn about customers: Take the time to get to know them and their likes and dislikes. Maintain open lines of communication with potential customers and clients. This will help them form a stronger relationship and better serve them.
- Customer convenience: Multi-channel client engagement has become nearly a requirement in today’s corporate world. There are consequences for anything less.
Common Concerns and Questions About Small Business Websites
The process of putting up a website is likely to cause you to have some questions and worries. It’s a regular issue. After the initial cost of designing the website, there are no additional expenses. Because of this, a well-designed website should be worth the money spent on its creation.
Another common worry is that a company isn’t web-oriented or can’t sell products online. A website for a business has many more advantages. All of these benefits are critical to the success of your organisation. You’ll build trust, improve client relations, and spread the word about your talents.
Another typical worry is that you don’t have enough material to post frequently or that you don’t have the time to blog. You don’t have to, and that’s it. More activity and often updated content can certainly generate more attention, but any Web presence is generally better than none in terms of generating traffic. A basic website can be expanded upon as your business grows and your resources increase.
Benefits of having a website for your business
Just because you have a business website doesn’t mean you have to focus exclusively on e-commerce. To attract new consumers and investors, you should at least have an online presence.
It’s not enough to just have an online presence if you want to be regarded seriously. You must have a high-quality website to succeed.
What is a professional Business website?
When it comes to creating an effective website, you need a wide range of skills. People will be drawn in, persuaded to stay longer, and motivated to take action as a result. A well-designed website may be used as a marketing tool, a communication platform, a place to share your skills, and a vehicle for establishing your brand.
Before purchasing a product or service, many buyers research on the internet. If you want to make a good first impression on a buyer, your website can be your greatest bet in that regard.
Make sure your website doesn’t look like it was made in MS Paint or you won’t be able to impress your visitors. Your small business may project the same level of professionalism as a huge corporation with the help of a well-designed professional website.
A website is essential for any business, and getting one is now much simpler. The cost is one-time, but the return will last as long as your firm does.
Getting a website should be your top priority if you want to grow your business.
A visual representation of the data presented in this post is provided in the form of the following infographic.
Why Are Websites Important? 93% Of Business Purchase Decisions Start With A Search Engine Search of Websites
You need to know where your prospects go when they are looking for suppliers, researching suppliers, and making a purchase to get new consumers. Internet search engines such as Google, Yahoo!, and Bing are where the majority of consumers go these days in virtually every market. Over 90% of all searches are conducted through these three search engines. With around six out of every ten queries, Google is the clear leader. Visit ComScore to find out how much of the search engine market share each search engine holds.
It’s essential to have a website: If you don’t have a website, you’re only selling to 7% of your potential customers, because 93% of business choices begin with a search engine search. Right, you’re slashing your company’s prospective size by 93%. This statistic may be lower, but it’s still pretty high, especially for larger ticket items, if my research is correct. People will do more research and shopping if the item is large. About 40% to 50% of all customer purchases begin with an internet search. SEO-optimized and tailored to boost sales are the goals of your website.
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Why Is a Website Important? It Shows Your Professionalism
Because a huge section of the market won’t even consider you as an option if you don’t have one, having a website is essential for your organisation In my own experience, if a company I’m interested in purchasing from does not even have an online presence, I tend to dismiss the company as a viable alternative and lower my opinion of it. It creates the sense to me that it is a poorly run organisation.
Why would I want to buy from a company with this perspective? According to what I’ve observed, most individuals believe the same way I do. Some individuals may disagree, but I believe that the majority of people have a negative impression of businesses that do not have websites.
Take a look at the Profitworks website for some inspiration on how to use a professional website to advertise your business.
SEO-optimized and tailored to boost sales are the goals of your website.
Why is a Website Important for Your Business? It Gives You Ease Of Access
For customers, having a website means they can quickly and easily find out more about your business, learn more about what you do, and ask any questions they may have. When consumers use a search engine such as Google, Yahoo, or Bing to look for your firm, they will be able to locate it because you have a website. Your business may show up as an automated Google locations result if it is listed in an online directory or the yellow pages but does not have an online presence (i.e. a website). What’s the point of taking a chance on something like this? In addition, why not build a website so that you can choose what is displayed about your firm and know that your website will be listed in addition to all the other search results? Your organisation could benefit from any of the following outcomes. Which one of these images is more likely to get results?
Why Having A Website Is Important – Harold Stecho Electric Ltd. Search Results
The results for Harold Stecho Electric Ltd. don’t tempt me to call them, present me with very little information about what they do, or tell me anything about the value they bring or what sets them apart. Although the search results for Profitworks aren’t exactly great, they do provide a succinct description of what Profitworks does immediately below the first link. People can discover more about Profitworks by clicking on the “About Us” link, which includes connections to two free resources. I’m not criticising Harold Stecho Electric Ltd. with this example. There was no way I could have found a company with a website if I had tried. There is no website for this company since I tried to find it the other day when working on a project for a customer and couldn’t find it.
I wouldn’t bother calling Harold Stecho Electric Ltd. because of the results that come up, and I’m afraid they might be out of business. This is why I normally don’t call since I believe it would be better spent calling a competitor who I know for certain is still in business. With these two illustrations, it’s clear why having a website is vital.
Other sorts of promotions are made much simpler by having a website in place as well. Having a link to a professional, user-friendly website with all the information a customer needs is essential as social media marketing grows in popularity. The digital store on your website, a landing page with useful content, or any other page you think would be most effective in driving traffic to conversion can all be destinations for your ad campaigns on platforms like Facebook. SEO-optimized and tailored to boost sales are the goals of your website.
Why Website Is Important for Business? It’s a Low Cost Per Impression Marketing Vehicle
As a low-cost-per-impression marketing medium, a website is essential. When it comes to hiring a professional web designer, you should expect to pay anywhere from $2,000 up to $15,000. Customized and professional services come with a premium price tag. REM Web Solutions website packages start at $3,600, for example, if you hire a competent web design firm. In addition to the design of the website, the only additional expense is the hosting of the website, which is quite low.
Even though Blue Host is a fantastic web host that offers free 24/7 support, you’d be looking at a monthly fee of $6.95 for their regular web hosting plan and 36-month contract. A year’s website hosting costs just $83.40. You should know that if you choose to purchase through the Blue Host link provided above, I will receive a small compensation.
Let’s assume that $10,000 is spent on the design of a website, to be safe, and examine how it compares to other marketing strategies on a cost per 1,000 impression basis. If you don’t know what an impression is, check out our small business marketing dictionary for a definition. For the sake of argument, let’s assume that the website has 1,000 monthly visitors who look at an average of 3.5 pages every visit. Achieving 42,000 page views per year should be a simple task for any website. The cost per impression is large if you amortise the design of the website over five years using this assumption.
It costs $10,000.00 plus $83.40 a year for five years, or $10,417.00, to take this strategy. During this period, your website’s impressions would total 210,000. Per 1,000 views, this would cost 48.01 dollars. This isn’t inexpensive, but it’s worth it in the long run. When compared to the initial outlay, the annual costs for those 42,000 impressions are extremely minimal. Because the cost is only $83.40 for 42,000 copies, the cost per impression works out to $1.98 in this case.
Why Having A Website Is Important – Website Cost Per 1000 Impressions
Compared to Facebook Ads, having a website is the most cost-effective strategy of marketing when it comes to cost per 1,000 impressions. However, your website will be far more effective than Facebook Ads because individuals who visit your website have already expressed an interest in learning more about your brand. You’ll get a lot more leads and sales than you would with a modest Facebook Ad because most people don’t even notice Facebook Ads in the first place. For more information on how to increase the number of leads generated by your website, check out our podcast, “How Live Chat Can Work To Increase The Number of Leads Generated By Your Website.”
Why Is a Website Important for Your Business? It Will Give You a Positive ROI
In addition, having a website will help you get a favourable return on your investment (ROI). For the first five years, your expenses will be $10,417.00 if we follow the same example as in the previous paragraph. To recoup your investment, how many sales must you generate? My view is that if you’re in a business-to-business industry, your website investment may just need one sale to be worthwhile. Unless you have a large number of customers, one sale isn’t enough. Over five years, your website is almost certain to bring in more clients than just a handful, considering that websites rank as the third most common source of new customers for small businesses.
In the B2C industry, how much revenue would it take to justify the investment in a website?…$25,000, perhaps? Over five years, earning $25,000 from a website is nothing. Take a look at the stats, and I’m confident you’ll see that it’s well worth your time and money to create a website. SEO-optimized and tailored to boost sales are the goals of your website.
Why Is It Important to Have a Website? It Gives You Lasting Value
Once you’ve invested in a website, you have it for life and it keeps working for you. Is there any other type of advertising that, once you’ve paid for it, keeps working for you? Fewer than expected.
Purchasing a newspaper ad guarantees you only that one advertisement and any associated benefits; but, after you’ve purchased that ad, your involvement ends. There is nothing you can do about the money you spent on the newspaper ad. There is no use in investing if you don’t obtain a return on your investment. Google AdWords, Facebook Ads, Linkedin Ads, Yellow Pages Listings, Magazine Ads and so on are all examples of the same. While with a website, even if you don’t see a positive ROI in the first year, you’ll still be able to reap the benefits for years to come. SEO-optimized and tailored to boost sales are the goals of your website.
Why Is It Important to Have a Website for Your Business? It Gives You Opportunities Abroad
Having a website makes your business accessible to everybody around the globe. Selling online can greatly expand your consumer base if you have a product that is easily sold. My article, “Expand Your Customer Base By Selling Online,” provides more details. Even if you can’t offer your services online, a website can help you reach clients who might otherwise be out of reach due to distance.
A fantastic example of this may be found in the following narrative. Six months ago, I received an inquiry from a Calgary-based individual about my services. Any of my existing marketing strategies would have failed to get me a lead from someone in Calgary, save for my website. This is an excellent illustration of how having a website expands your market reach to include the entire planet.
Why Is Website Important? It’s an Easily Accessible Data Center
Websites can also serve as a data centre for your staff, customers, and prospective customers. My client Gold Roast is a perfect illustration of this. Office coffee & warm beverage services, repairs and sales of coffee & tea & espresso machines are provided by them. Coffee, tea, and espresso are all they do. They use their website as a data centre by granting access to their whole product inventory to their consumers. This makes it simple for buyers to locate and purchase any item they choose. As a result, clients can easily change the type of coffee or tea they want without difficulty.
Because they don’t have to print paper catalogues, Gold Roast saves on printing costs by not printing out paper catalogues, they don’t have to reprint the catalogues when pricing changes, and it saves them time by not having to send the customer the catalogue or updates to the catalogue (hard copy or digital copies). Using a website as a data centre is only one example, but there are many other ways to save money and time.
Why Is A Website Important for Business? It Provides Self Service Customer Support
Customer service can be improved as a result of having a website, which is one of the benefits of having one. To do this, you can post support Q&As on your website, or you can develop a forum where users can ask each other questions about your product, and other users can respond to these questions. A search engine can then be used to find answers to common inquiries or difficulties that other customers may have.
You can also direct them to these internet resources to help them address their issues. Customers will benefit from this, and your customer service department will benefit as well. Even while a troubleshooting forum may not be necessary for every product or service, I believe it is important for every product to have a Q&A page with answers to frequently asked issues as well as a forum where customers may voice their opinions and suggestions.
Need a Website for Your Business? Profitworks Can Help
My recommendation is to get a website up and running for your business if you don’t already have one. Creating your own can be a very cost-effective choice if you have the necessary technical expertise. If you’re into that sort of thing, as I am, it can be a lot of fun. Profitworks can create a custom website for you that is optimised and gets you the results you desire even if you don’t have those kinds of talents. There are numerous advantages to getting your business identified by potential clients by having a current website that is appropriately optimised for search engines. Your website will be built to provide you with a better chance of converting your website visitors into leads and purchases. It will be your most valuable internet company asset. Contact us if you’d like to learn more about this fantastic service.